California-based Search Fund Makes Its First Hire at a Third of the Market Rate

Client Profile

A California-based search fund led by experienced entrepreneurs and investors. The team is focused on partnering with a single business in the lower to middle market to acquire, operate, and grow the company over the long term. Its headquarters are in Newport Beach, California.

Challenge

The agency needed to expand its leadership team with an experienced Marketing Director to oversee multiple accounts and drive strategic growth. However, hiring a qualified Marketing Director in New York presented a significant financial challenge, with salaries for experienced professionals often exceeding $150,000 per year.

Solution

Hey Recruiting used its existing database to show 3 candidates with strong operational and strategic expertise. Each candidate demonstrated:

Proven experience in scaling business operations and managing cross-functional teams.
Demonstrated ability to conduct market research and build growth strategies.
Familiarity with financial modeling and KPI development for driving measurable business outcomes.

The search fund selected a candidate with a unique blend of product management skills and operational growth experience, well-positioned to lead the acquisition process and subsequently optimize and grow the acquired business.

Results

The agency secured a top-tier Marketing Director for $23,000 per year, representing potential savings of over $100,000 annually compared to local market rates.

With the new Marketing Director overseeing multiple accounts, the agency improved its client satisfaction and retention rates.

This cost-effective offshore hiring solution is helping the agency expand sustainably, reinvest savings into new growth areas, and strengthen its service offerings.

*Client name available on request