Mid Size Marketing Agency Strengthens Core Marketing and Operations Team with Strategic Hires

Client Profile

A full service creative and marketing agency based in Pittsburgh, Pennsylvania. The team provides fractional marketing leadership and execution for clients across multiple industries, helping brands scale content, campaigns, and internal marketing operations without building large in house teams.

Challenge

The client was scaling quickly and needed to strengthen three core functions at the same time: video content, marketing execution, and executive support.

Hiring locally for all three roles would have required significant budget and long hiring cycles, especially for candidates with hands on agency experience. The team needed senior contributors who could work independently, manage stakeholders, and plug directly into live client work.

Solution

Hey Recruiting helped the client hire three full time team members:

• A video editor
• A marketing manager
• An executive assistant

The marketing manager brought over four years of experience across B2B and B2C environments, with a strong background in social media strategy, content production, email marketing, and marketing operations. She had led cross functional teams, managed website launches, executed LinkedIn and email campaigns, and consistently delivered measurable engagement and lead growth.

The video editor brought more than six years of experience producing high performing, platform specific video content across YouTube, LinkedIn, and Instagram. His background included motion graphics, branded storytelling, and scaling content channels using data driven creative strategies, including prior experience growing large audience channels.

In addition to sourcing and hiring, Hey Recruiting supported onboarding end to end by providing the required equipment and software, ensuring each team member was fully operational from day one.

Results

• Hired a video editor, marketing manager, and executive assistant as full time team members
• Accessed senior, agency experienced talent at a fraction of local hiring costs
• Reduced time to productivity through structured onboarding support
• Strengthened content output, campaign execution, and leadership operations simultaneously
• Built a stable long term team instead of relying on freelancers or short term contractors

Client name available on request.