Montreal-Based Digital Marketing Agency Accelerates Growth with Strategic ex-Google Employee

Client Profile

Our client is a Montreal, Quebec-based digital marketing agency specializing in data-driven paid media, PPC, and conversion rate optimization. The agency focuses on measurable growth and revenue acceleration across diverse industries by leveraging analytics and strategic campaign execution.

Challenge

The agency needed a seasoned digital marketing strategist with deep industry experience, with expertise in Google ads, to lead and optimize multi-channel PPC campaigns, improve lead quality, and maximize return on ad spend. The hire was essential to scale campaign performance and drive data-informed decision-making across client portfolios.

Solution

Hey Recruiting quickly identified several candidates with 5+ years of expertise in PPC management, analytics, and team leadership. Each candidate demonstrated:

Proven success managing large-scale Google, Meta, and LinkedIn Ad campaigns.
Strong skills in Google Analytics (UA and GA4), Looker Studio, and campaign performance optimization/reporting.
Experience in keyword research, budget management, and creative content development to surpass client goals.

The client selected an ex-Google digital marketing specialist with 10 years of experience, well positioned to lead strategic growth initiatives and deliver consistent results.

Results

The client scheduled calls with 3 of our candidates. However, in their first meeting with the first candidate they were convinced that they had found the perfect fit. So they conducted one more interview with her the next day and hired her immediately.