Client Profile

Our client is an award-winning, full-service marketing and advertising agency based in New York. They offer comprehensive marketing solutions, integrating brand strategy, media planning, and creative design across various channels.

Challenge

The agency needed to expand its leadership team with an experienced Marketing Director to oversee multiple accounts and drive strategic growth.

However, hiring a qualified Marketing Director in New York presented a significant financial challenge, with salaries for experienced professionals often exceeding $150,000 per year.

Solution

To address this challenge, the agency partnered with Hey Recruiting to explore cost-effective talent solutions. Hey Recruiting tapped into its extensive network to identify an accomplished Marketing Director.

• 10+ years of experience at both established consumer brands and tech startups.

• Proven track record in developing and executing multi-channel marketing strategies.

• Proficient in marketing automation platforms, CRM software, and analytics dashboards.

• Successful experience managing U.S.-based teams. 

Results

The agency secured a top-tier Marketing Director for $23,000 per year, representing potential savings of over $100,000 annually compared to local market rates. 

With the new Marketing Director overseeing multiple accounts, the agency improved its client satisfaction and retention rates.

This cost-effective offshore hiring solution is helping the agency expand sustainably, reinvest savings into new growth areas, and strengthen its service offerings.

*Client name available on request